Author: December 7, 2017

5 Ways To Make A Beautiful Logo For Luxury Resorts

More and more people are wanting to be closer to nature, make physical activity and at the same time, be a part of the culture they’ve visited while staying in luxury resorts. Agencies that are specializing in adventure vacations will need a logo that can do more than just standing out from the crowd. It is integral for the logo to also inspire trust and convey sense of exploration.

As for luxury resorts and other travel agencies out there that want to attract more clients using their logo, following are tips that can be done.

Tip number 1. Customers – the most integral aspect of having an appealing and attractive logo is something that can’t be seen rather, having an understanding of target or ideal customer. Keep in mind that any effective logos always start with clear understanding of people who purchase the kind of service or product that the company is selling.

More precise description of ideal customer has better likelihood of making an outstanding logo.

Tip number 2. Color – the colors used by luxury resorts in creating their logo is vitally important in conveying the right message for their marketing materials in online, print, clothing and several other merchandise. As what concluded in general color theory, if you want to convey sense of optimism, freedom and joy to your logo, then it is recommended to choose orange after all, this serves a great pick for travelling in natural environments as well. Orange works perfectly with blue, brown and green, the colors of water, earth and plants.

Tip number 3. Pair orange with purple – this color is deemed reflection, intuition and royalty and can create an elegant and striking logo that is ideal for virtually any luxury resorts. Colors such as red and blue are generally not the ideal choices for making use of the primary logo for adventure travels. Blue is typically seen as official, staid and cold while red conveys passions but also represents danger and anger.

Tip number 4. Proper use of fonts – in most instances, you’ll see the company’s tagline or its name in its logo. As for those who seek to convey adventure, excitement and strength, it is preferable to make use of fonts that have contemporary typeface. Not only that, modern fonts can convey style and strength and seen as assertive, chic and progressive. Italizing the fonts can also help in heightening sense of luxury.

Tip number 5. Symbols – clients are more likely to have a deeper and more personal connection to logos that are using representative shapes and graphics. For luxury resorts that do specialize in specific activities such as parasailing, hot air ballooning or even rain forest excursions, the use of silhouette on the image can be effective.