• 2 STEPS TO A KILLER STRATEGIC MARKETING PLAN

    Technology

    It’s time to turn our attention to one of my favourite topics―marketing, but in the context of strategic organisation and planning. Just what does marketing have to do with strategic planning, you might ask? Well, everything. The only way to achieve your goals is to find prospects who need your service or product and who are willing to pay you money for it. Your core focus defines your work. Your marketing strategy determines how you’re going to find the people who will pay for it. You can build the best mousetrap ever, but people who need such a contraption must first know it exists.

    Remember, the marketing component of your business plan is just as important as any other piece. As you build your plan, you should allocate adequate budget dollars for time and resources. You need a fully integrated marketing strategy, including a professional website that attracts visitors and …

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